I created the Pomegranate Marketing Planning Service specifically with the small business in mind. I know how difficult it can be to find the time to create a detailed and effective marketing strategy to support your commercial objectives. A complex strategy which then needs to be implemented, monitored, adjusted and evaluated. What you need is a plan that will deliver the results your business needs.

As a small business owner, you need a jargon-free and realistic marketing plan that is easy to:

  • implement
  • monitor
  • evaluate
  • adjust

Our Process

We’ll arrange a one to one all-day (or two half day) consultation, during which you’ll help me to understand your business and the market(s) you operate in. We’ll also review your current marketing activities and the effectiveness of previous marketing campaigns.

One subject which always needs to be addressed is your marketing budget. During our meeting we will establish how much you are willing to invest in your business to ensure its profitability grows in line with your commercial expectations.

At the end of the day, I’ll take away all the information you’ve provided and within 15 working days I will create and deliver a detailed marketing plan for you. A marketing plan which is easy for you to implement, monitor and evaluate so that you can start to see results sooner rather than later.

Your Marketing Plan

The plan will include proposed segmentation in addition to identifying your target audiences. Having established your target markets we’ll ensure your business is positioned competitively. The plan will also provide you with clarity of your brand values and an overview of your key messages.

Finally, I’ll recommend a number of marketing activities to help you achieve your business objectives. I’ll also recommend the marketing channels which I believe would be best suited to your business and give you ideas for suitable marketing campaigns to ensure you attain the profitable growth your business deserves.

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