Why Email Marketing

Well-executed email marketing remains a great way of building relationships and staying in contact with your clients and prospects as well as staying front of mind for the next time your subscribers are ready to buy from you. However, this does come with a few caveats.

First of all, you need to be crystal clear on what you want to achieve with your e-marketing campaigns, secondly you must have identified your target audience.

All that subject knowledge you have gathered over years of hard work, study and experience is great but if you don’t know how to use a email marketing automation platform such as MailChimp and don’t send emails consistently, you might as well pack up now and go to Starbucks for a coffee.

If, however, you intend to thoroughly nail email marketing and really engage with your readers, the Pomegranate Marketing one-day workshop will teach you how to;

  • identify your reasons for engaging in email marketing
  • identify your ideal subscriber
  • establish a suitable tone of voice that will resonate with your ideal reader
  • create an easy to follow and easy to implement
  • set up an account in MailChimp
  • create email templates
  • design subscription pop-up pages
  • brand your email templates
  • segment your lists
  • upload contact lists from Excel
  • craft an enticing subject line
  • test your email for “spaminess”
  • use MailChimp for A/B testing

List Building and Blogging

We will also provide you with guidance on how to build your email tribe and suggestions on potential blog posts and email subjects.

Your Complete Email Marketing Plan

By the end of the day you’ll have your own tailor-made email marketing plan. A plan which is well structured, targeted, easy to implement and review and you’ll have the practical tools to make the most out of MailChimp.

Enter your details below and we’ll get in touch with you when dates and full details are available for the next Email Marketing Workshop.

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