Values and Purpose
What do you and your business stand for? How do you think your business and products/services should be presented? Are you innovative or old and reliable? Are you edgy or classic? High end or bargain basement?
We will help you clarify what is (and isn’t) important to you and your business and how to position yourself correctly within the market. We will establish how we can incorporate these values across your brand from the tone of voice you use in your marketing communications to writing your vision and mission statements.
Define Target Audiences
Who are your ideal clients?
You can’t be all things to everyone so we help you identify your target audience(s), establish their values and where to find them and how to target them.
Create a Visual Identity
Having define a clear brand identity we will now work on bringing that brand to life visually. We’ll create a logo, colour palette and style sheet for you.